Retail
Retail US Market Watch
Produce Monthly Report
“During the November period deflation in several of the top 10 vegetable categories impacted overall dollar volume. Key categories such as onions, potatoes, cauliflower and lettuce, contributed to the pressure on overall dollar sales due to deflation in those categories. Now that seasonal transition of vegetable production to the desert growing regions is complete, and provided weather doesn’t create unforeseen challenges in supply, December could be a strong conclusion to 2023.”
Joe Watson, VP, Retail, Foodservice & Wholesale for IFPA
November 2023
Fresh share
Fresh produce prices have remained much more stable than prices of frozen and canned fruit and vegetables that have inflating by double digits. As a result, the fresh share of dollars remains below-average, however, the pound share has remained stable.
Holiday commodities
Performances continue to be very inconsistent with declines in dollars, units and pounds for some commodities whereas others are generating big gains over year ago levels. Likewise, price movement is very inconsistent as well.
Fresh herbs and pineapples gained in year-over-year pound sales, whereas other seasonal powerhouses such as potatoes, mushrooms, cranberries and celery lost ground.
State of Produce
| November 2023 | Price/Lb. | $ Sales | $ vs. YA | Lbs. vs. YA |
| Fresh Fruits | $1.86 | +4.5% | $2.6B | +5.0% | +0.5% |
| Fresh Vegetables | $1.81 | -2.0% | $3.0B | -2.9% | -0.8% |
Top Growth Commodities (NEW $)
Absolute $ gain vs. YA
| Berries | +$59.6M |
| Grapes | +$44.4M |
| Melons | +$18.3M |
| Mandarins | +$12.1M |
| Limes | +$8.5M |
| Herbs | +$6.7M |
| Carrots | +$6.6M |
| Plums | +$4.8M |
| Pineapples | +$4.4M |
| Sweet potatoes/yams | +$4.3M |
Archived Reports
October 2023
September 2023
August 2023
July 2023
June 2023
May 2023
April 2023
March 2023
February 2023
January 2023